In case you’ve been living under a rock, there has been a good bit of controversy surrounding the release of a new movie called The Interview. Fist off, Sony Pictures had their network hacked by North Korean agents who threatened to leak sensitive information if the movie was released. After some of the major theaters expressed safety concerns about showing the movie, Sony Pictures made the decision not to release it. Then came a huge outcry from fans who saw this as “letting the terrorists win” leading Sony to release the film straight to streaming rental and digital download, much to the delight of fans everywhere. So now, instead of having to go to the stupid theater, you can watch the movie in your living room, in your pajamas. Here’s where this hilarious movie is available for rental and purchase. So tonight after Christmas dinner get your family gathered around the big screen and enjoy some good old fashioned uncensored American comedy. Merry Christmas.
It’s also important to realize this is not only a triumph for worldwide freedom of expression. It is also an important event in the rapidly changing world of film. People have been speculating for some time now about the possibility of simultaneously releasing movies to both streaming services and theaters. The big theater companies are understandably terrified by this concept, and the movie studios themselves are very wary as well. In this case, Sony was almost forced to be the guinea pig in this sort of a release. While they’re unlikely to make the same return on this movie as they had projected, they have made a lot of fans very happy and empowered viewers in an unprecedented manner.
It will be interesting to see the reaction this movie gets, how many more people get to watch and laugh, and how Hollywood reacts to this example. I personally love the experience of going to the movie theater and hope that it never goes away, but it would definitely be nice to have a choice. The only thing we know for certain is that the movie industry is evolving, and here at Vunify we’re doing our best to help you keep up.